Zing Events
When the pandemic halted all face-to-face events, Zing Events partnered with Axithorn to rebuild their entire operation using Zoho CRM. Enquiries, proposals, scheduling, logistics, and feedback were fully automated, replacing the manual systems that previously held them back. The new setup enabled the team to work entirely remotely, respond to customers faster, and deliver a more consistent experience at every stage.
Key outcomes
Record profitability during the most challenging period in their history, a 70%+ reduction in admin time, instant professional proposals, real-time operational visibility, and a scalable system that continues to support long-term growth.
Newline Auction Software
A 40-year leader in livestock auction technology, was struggling with fragmented systems spread across sales, support, finance, and operations. After their acquisition, they needed fast, accurate reporting across the entire business—but their disconnected tools made this impossible. Axithorn implemented a full Zoho One ecosystem, consolidating 5+ systems into a single platform with unified data, automated reporting, and seamless cross-department workflows.
Key outcomes
Reporting time reduced from days to hours, real-time visibility across all teams, major cuts in manual data entry, consolidation of multiple costly tools into Zoho One, and recognition as the digital transformation model for over 13 companies in their software group.


