Zing Events
When the pandemic halted all face-to-face events, Zing Events partnered with Axithorn to rebuild their entire operation using Zoho CRM. Enquiries, proposals, scheduling, logistics, and feedback were fully automated, replacing the manual systems that previously held them back. The new setup enabled the team to work entirely remotely, respond to customers faster, and deliver a more consistent experience at every stage.
Key outcomes
Record profitability during the most challenging period in their history, a 70%+ reduction in admin time, instant professional proposals, real-time operational visibility, and a scalable system that continues to support long-term growth.
Newline Auction Software
A 40-year leader in livestock auction technology, was struggling with fragmented systems spread across sales, support, finance, and operations. After their acquisition, they needed fast, accurate reporting across the entire business—but their disconnected tools made this impossible. Axithorn implemented a full Zoho One ecosystem, consolidating 5+ systems into a single platform with unified data, automated reporting, and seamless cross-department workflows.
Key outcomes
Reporting time reduced from days to hours, real-time visibility across all teams, major cuts in manual data entry, consolidation of multiple costly tools into Zoho One, and recognition as the digital transformation model for over 13 companies in their software group.
JFJ Wood Flooring
JFJ Wood Flooring replaced manual spreadsheets with a unified Zoho One system. This integration centralized customer data, automated complex material and margin calculations, and seamlessly connected their WordPress eCommerce site and Xero accounting. The goal was to eliminate errors, streamline the sample-to-order process, and gain full visibility into operations.
Key outcomes
Sample tracking is now accurate, increasing conversion rates via automated follow-up. Calculation errors eliminated, reducing quote time from hours to minutes. Manual data entry was eliminated through automatic flow of WordPress orders into the CRM and real-time synchronization with Xero financial systems. The new system provides management with data-driven insights on customer journeys, conversions, and profitability.
Newton Print
Newton Print, a professional printing services company, transitioned from disparate manual processes and no organized CRM to a fully integrated Zoho One system implemented by Axithorn. This transformation involved complex SOAP API integration with their historic quoting system and the deployment of Zoho CRM, Forms, Analytics, and Motivator to centralise customer data, automate workflows, and enhance sales visibility.
Key outcomes
Reporting and administrative time significantly reduced through workflow automation. A unified system tracks the complete customer journey, eliminating data silos and ensuring daily synchronization with legacy printing software via SOAP APIs. Sales performance improved with individual dashboards and Motivator integration, keeping teams focused and engaged.




